"Create what you can't buy."

For years I've wanted to buy that perfect shirt, but have never been able to find it. My idea of a "perfect shirt" wasn't very hard to make, and more often than not these were minimalist designs -- yet I couldn't find a single place that sold my vision. So, the solution: make them myself. Produce the designs I wanted to wear. None of that excess fluff, the images with too much text or random words strung together. Just the idea, clear and simple, yet still special and unique.

And that's how the shop came to be.

However, we were still worried about the fast fashion impact of our production, and the social effect our business would have. So, we’ve made it a point to only source the products we use to create what we sell to you from WRAP-certified factories. Additionally, we vowed to give a portion of our earnings to organizations helping build schools in developing nations.

We're only a brand new business at this point, but we're devoted to expanding both our designs and our design philosophy: conscious fashion that values personalized style while still engaging in humanitarian good.

Thanks for stopping by, and we hope you have a wonderful day!

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